Keyword research is one of three important SEO factors along with link building and content marketing.
The difference between a website that gets tons of organic searches and one that gets none is in the keywords that you use.
By using effective keyword research tools you can determine a popular (profitable niche), find related markets, rank well in search engines for specific topics to drive traffic to your site and promote your products and/or services by enhancing your marketing effectiveness.
By finding out what people are searching for you put yourself in a strong position to help them achieve their goals as well as yours.
Asking these three critical questions can help you determine what a good keyword is:
1. Are my keywords targeting what people are searching for?
2. Will the searchers who find my site using these keywords find the answers to their questions?
3. Will this traffic help me reach my goals, monetary, email signups or other?
If you can’t answer these three questions than you should change the keywords that you are using.
What is a keyword?
A keyword is a specific word that someone types into a search engine to find a topic they are looking for.
So, for example, SEO would be considered a single keyword phrase and a search engine such as Google would give a large and broad number of results on anything related to SEO that it felt was relevant to your search based on popular search queries for that term.
It then ranks the results in order depending on what it feels you were most interested in and what would provide the best answer to your query.